I generate big ideas for all of the products' campaign, and conceptualise every single social post in Maybeline's channel such as their sponsor ads, and Facebook page
Color Jolt Lipstick
Animation was created to showcase the product's different types (shiny and matte), which can be used stylishly, i.e. hombre lips.
Maybelline BB cushion
This animation explained the BB cushion's SPF capabilities in a fun and entertaining way equating the use of the product to chilling on the beach under an umbrella.
In addition to static images, I also conceptualise animation posts as seen on the examples above.