Maybelline Indonesia












I generate big ideas for all of the products' campaign, and conceptualise every single social post in Maybeline's channel such as their sponsor ads, and Facebook page

Inspired by Oscar-winning movies' poster, I emulated the elements to the ad to showcase the product's gold color and its great critic ratings.

Animation was created to showcase the product's different types (shiny and matte), which can be used stylishly, i.e. hombre lips.

This animation explained the BB cushion's SPF capabilities in a fun and entertaining way equating the use of the product to chilling on the beach under an umbrella.

Inspired by Oscar-winning movies' poster, I emulated the elements to the ad to showcase the product's gold color and its great critic ratings.
In addition to static images, I also conceptualise animation posts as seen on the examples above.