Garnier wanted to address the millennial market with a skincare product called Sakura White, it improves the users pores. Our team decided that we should address young women's insecurities over their white pores and that their problems can be driven away by using Garnier's product; we sold Sakura White as a product that can improve the user's pores and therefore, their confidence, so much so that they will be confident enough to enter Garnier's 5cm up-close selfie contest, and share their pictures on social media with the hashtag #ComeCloser.