Siladex is a cough syrup with several products, and would like to market those products to the millennial market. We come up with the idea that coughing is the same as buffering, where it disrupts the flow of something interesting and is generally annoying.
We sold it to the target market that "buffering" can be avoided by getting the right kind of Siladex for their respective cough.
Siladex - Pasangan Batuk Siladex
Siladex is a cough syrup that wants to market itself to a younger audience, and we decided to create a campaign that fixates on Indonesian's obsession with the newfound taboo of being jomblo. Therefore, through romantic humor we delivered the message that there are two types of Siladex cough syrup that can be used by potential users.